Innocent Drinks has launched its first major pan-European advertising campaign in over 18 months.
The multi-channel campaign started in the UK this week. It aims to highlight how much fruit, vegetables, and vitamins are packed into the brand’s juices and smoothies.
The activity includes in-store posters, social media, online video, and OOH posters, using the message that none of the adverts are able to fit in all the benefits of innocent’s drinks.
Kirsty Hunter, Chief Marketing Officer at innocent Drinks, commented: “We’re passionate about spreading the power of fruit and veg. We know that most of us need to get more of it, and we have an important role to play in getting the message out there.
“Our drinks are an easy and delicious way to get more fibre, vitamins, minerals and phytonutrients into our diets, offering lots of different health benefits. Through this campaign, we want to encourage everyone to enjoy the variety of these different coloured fruit and vegetables as part of a healthy balanced diet.”
