Innocent Drinks has overhauled its Juicy Water range with a new look and taste.
The revamped drink features a selection of five products – three still and two sparkling – all made by blending real fruits and water.
The recipes of the new range, which include lemon & lime, pineapple & orange, and raspberry & blackcurrant, have been adapted to make them less sweet and more refreshing. Juicy Water has no added sugar or artificial additives.
“We all know that staying refreshed is important, but sometimes water by itself doesn’t quite hit the mark,” said John Derrick Aniaba, Brand Manager at innocent Drinks.
“At innocent, we’re on a mission to encourage more people to enjoy all the goodness that fruit and veg can offer. And this range does just that. Our drinks are made with real fruit, and the newly revamped Juicy Water range even contributes towards your five a day.
“The vibrant packaging and bold imagery on the new range are also sure to catch the eye of consumers looking for a beverage that stands out from the crowd. We’re excited to introduce this tasty and refreshing new look and feel of the Juicy Water range, which reflects the vibrant and playful spirit of the innocent brand.”
Juicy Water is rolling out in retailers this month.
NAM Implications:
- A courageous leap in product identification.
- i.e. hopefully the consumer will bypass the possibility of experiencing a watery juice?
- But the innocent brand should be strong enough to create the right impression…
