High protein food brand The Gym Kitchen is expanding its offer into the instant noodles category, with a two-strong line-up being listed in Asda this month, followed by Tesco in July.
The new range includes Curry and Chicken & Mushroom variants, with each cooked pot providing at least 23g of protein and a maximum of 288 kcal (RRP £1.50 for 64g).
The launch follows a strong 18 months for The Gym Kitchen, venturing into multiple categories, including frozen ready meals, pizzas, ambient pulse and grains, yogurts and desserts, and more recently, food-to-go.
The brand also hit national TV screens in January with a £100,000 national campaign after being selected as a beneficiary of Channel 4’s Black in Business Initiative.
Commenting on the latest addition to its range, founder Segun Akinwoleola said: “We are thrilled to announce the launch of our High-Protein Instant Noodle Pots to join our ever-growing line-up of game-changing NPD here at The Gym Kitchen.
“In a world where convenience often comes with a downfall in nutrition, our new noodle pots fill a crucial gap in the market, and we’re here to shake up the category.
“We recognise the importance of providing our loyal customers with a convenient meal option that doesn’t compromise on quality or taste.”
