Inventure continues to make in-roads into the UK breakfast market with the launch of a new cereal range. Building on the success of the brand’s existing product portfolio, the company has introduced four of its cereal flavours in a new on-the-go format, where consumers just add milk to 40g cups.
The Marshmallow Cookie O’s, Peanut Butter Puffs, S’mores, and Flumps variants (RRP: £1) have secured listings in Poundland, Farm Foods, Heron and The Range. The full-pack versions are stocked by Morrisons, Sainsbury’s, Iceland, Farm Foods, and Heron.
The new Cups range is aimed at school and office occasions or as a snack.
Head of Sales, Nick Hudson, said: “We’re so excited to be launching some of our most popular products in this brand new convenient format. Bringing a playful twist on breakfast to the cereal category, the Cups are already proving to be a huge hit with customers. We’re very grateful to have such strong support from our retail partners to help us reach an even bigger audience.”
