Fast-growing drinks brand iPRO has agreed a partnership with the Royal Voluntary Service to launch iPRO Hydrate into healthcare-based retail and catering sites nationwide.
Royal Voluntary Service is one of Britain’s largest volunteering charities, supporting the NHS and vulnerable people. The brand noted that the partnership comes at a time when low-calorie and low-sugar drinks are in high demand – particularly in healthcare settings such as hospitals and care homes.
Available in all Royal Voluntary Service retail and catering sites, people will be able to purchase iPRO Hydrate in Orange & Pineapple, Berry Mix and Citrus Blend flavours as part of a meal deal.
iPRO Hydrate is enriched with vitamin C and essential vitamins B5, B6, B7, and B12 for an immune system boost. The entire range contains less than 3g of sugar per 100ml.
Hazel Harkness, Buying Manager at Royal Voluntary Service, said: “Royal Voluntary Service is pleased to partner with iPRO and make healthy hydration accessible to those visiting our sites. The parkrun edition range is a testament to the brand’s commitment to encouraging healthy lifestyles, ticking all the boxes as NHS CQUIN and HSFF Compliant. We hope to inspire more people to stay active and keep hydrated.”
Razina Moosa, Head of Out of Home at iPRO, added: “We’re delighted to partner with Royal Voluntary Service and make staying hydrated easier for those in and around healthcare facilities. This partnership comes at a time when visitors want more than just accessible hydration; they want healthy and nutritious choices too. And we’re thrilled to be their chosen brand to meet this demand.”
