Sports drink brand iPRO Hydrate has agreed a partnership with CLF Distribution, a wholesaler based in Southampton, that will provide over 1,000 independent health food retailers with access to iPRO’s range of 500ml hydration products.
iPRO’s range of beverages is claimed to complement CLF Distribution’s existing portfolio, aligning with the company’s vision to promote overall wellness through exceptional products.
“We are delighted to partner with iPRO Hydrate,” said Mark Sharp, Marketing Manager of CLF Distribution. “Their dedication to producing healthy hydration drinks of exceptional quality is truly commendable. By adding iPRO to our product lineup, we can confidently meet the increasing demand for innovative and health-conscious options among our retail partners.”
iPRO Head of Out of Home, Razina Moosa, added: “We’re thrilled to join forces with CLF Distribution and expand our reach to over 1,000 independent health food retailers. As demand for functional beverages soars, our vitamin-rich hydration drinks perfectly fill this gap, giving consumers a delicious but healthy alternative to artificially-sweetened soft drinks on the market.”
