Fasting-growing hydration brand iPRO has announced its official launch with Epicurium, a leading wholesaler of healthier snacks and drinks.
The brand noted that the new partnership marks a significant step forward in its mission to make healthy, functional hydration more accessible to retailers and consumers nationwide.
Through Epicurium’s distribution network, which includes over 2,500 retailers, convenience stores, cafés, vending operators, and wellness venues, iPRO is introducing two of its most popular flavours: Orange & Pineapple and Berry Mix.
iPRO Hydrate is caffeine-free, contains no artificial colours or flavourings, and is naturally sweetened with stevia. Each bottle delivers 100% of the recommended daily intake of vitamin C and is enriched with essential B vitamins (B5, B6, B7, and B12), along with electrolytes to support hydration and recovery. The drinks are also low in sugar, vegan-friendly, and Halal certified.
Ben McKechnie, Managing Director at Epicurium, said: “We’re thrilled to welcome iPRO Hydrate to our portfolio. Our mission is to help retailers excite their customers with on-trend, healthy brands, and iPRO ticks every box. These drinks offer real functional value, great taste, and sustainability credentials that genuinely matter to consumers.”
George Markham, National Sales Manager at iPRO, added: “Partnering with Epicurium lets us reach more customers who are actively looking for healthier drink choices. Their platform aligns perfectly with our values, and we’re excited to see iPRO land in more retail, wellness, and on-the-go spaces through this collaboration.”
