IRN-BRU is looking to boost its sales during the key summer months with a national competition.
Running from 1 August, the Scottish soft drinks brand will be offering bespoke point of sale kits to retailers, which include a QR code for shoppers to enter the summer competition. It will also run on social media platforms.
Jonathan Kemp, Commercial Director at Barr Soft Drinks, said: “Summer is a key sales period for soft drinks and IRN-BRU is a proven profit booster for retailers across all channels. With over 1,000 amazing prizes to be won, ranging from IRN-BRU BBQs and deck chairs to beach towels, golf umbrellas and flipflops, we know that IRN-BRU will help drive retailer sales.
“We’re encouraging retailers to plan ahead, increase facings and make the most of this eye-catching competition POS to maximise shopper engagement with the category and brand.”
