Adult soft drink brand J2O is expanding its offering with the launch of ready-to-drink (RTD) Mocktails.
The three-strong range of non-alcoholic options – Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini flavours – will be available from today.
The move is aimed at expanding the brand’s appeal into more occasions at a time when non-alcoholic options are continuing to gain relevance.
Ben Parker, Retail Commercial Director at Britvic, commented: “As a well-known and trusted brand, we are always looking at ways to stay innovative, and the launch of our J2O Mocktails will help us to offer shoppers even more choice, as well as entice consumers to trade up.
“We know that many people are looking for ways to make their ‘big night in’ or special occasions at home stand out, to even measure up to an evening out. At the same time, the non-alcoholic drinks market is gaining relevance as people consider their alcohol intake and J2O Mocktails will allow retailers to take advantage of the opportunity this presents. With taste the number one driver of soft drinks, the products have been designed to offer delicious flavours based on some of the most popular cocktails, only without the alcohol.”
J2O Mocktails will be available in a 250ml can format at £1.29 MRSP in the grocery channel this month, with roll out into the convenience channel from October. The launch will be supported by ATL activity early next year, including a £2m campaign in summer 2024.
