J2O has unveiled the latest addition to its mocktails range – Tropical Punch, a taste of pineapple with a hint of coconut. The new flavour is rolling out in a 250ml can format across the grocery channel (RRP £1.29).
The limited edition launch builds on the success of the brand’s existing mocktails range, which was originally introduced in 2023 and now includes Strawberry & Orange Blossom Mojito, Blackberry & Blueberry Martini and White Peach & Mango Daiquiri.
J2O noted that it is a popular choice among the increasing number of consumers seeking soft drink alternatives to alcohol.
Ben Parker, VP Sales Off-Trade, Carlsberg Britvic, said: “The launch of our new J2O Tropical Punch mocktail provides retailers with an opportunity to offer another refreshing flavour, just in time for summer when people pick up more soft drinks while on-the-go. We also know that in-home socialising is high, and consumers go out much less to manage budgets. J2O Tropical Punch will provide shoppers with another option to elevate their experience at home – whether that’s a summer barbecue or a big night in.”
