Carlsberg Britvic’s adult soft drink brand J2O has relaunched its multi-serve Fizz offering ahead of the festive season.
Available across the grocery channel in Apple & Watermelon and Pear & Raspberry flavours from October, the range aims to meet shopper demand for “elevated and indulgent adult soft drink options this Christmas”.
The brand noted that with many younger adults reducing their alcohol intake and seeking premium beverage alternatives, J2O Fizz was well-placed to meet this demand.
The product comes in a 750ml glass bottle, featuring fruit cues on pack that highlight the flavours and ensure strong standout on shelf.
Munnawar Chisty, Chief Marketing Officer at Carlsberg Britvic, said: “The festive period is a key moment for adult social drinks, with more consumers willing to treat themselves and spend a little extra for their at-home celebrations. We know just how important this trading time is for retailers, and with increased socialising at home, comes a demand for larger formats that can be shared with family and friends. J2O Fizz gives retailers a strong opportunity to capture shoppers’ attention and maximise basket spend, particularly during the festive season when consumers are actively seeking alcohol-free alternatives that deliver on taste, quality, and experience”.
J2O Fizz will be available across the grocery channel from October with an RRP of £3.25.
