Coca-Cola Europacific Partners (CCEP) has added the first flavoured variant to the Jack Daniel’s & Coca-Cola ready-to-drink (RTD) range.
Rolling out across the UK from April, the new Cherry flavour will be available in 330ml plain and price-marked single cans. The packaging features a purple stripe around the collar and a clear ‘Cherry’ label beneath, making it instantly recognisable on shelf when positioned alongside Jack Daniel’s & Coca-Cola Original Taste and Zero Sugar options.
This launch builds on the range’s strong performance since its debut in March 2023, with Jack Daniel’s & Coca-Cola Original Taste becoming the best-selling RTD SKU in Britain. Combined, the original full sugar and zero sugar variants have collectively achieved over £55m in value sales to date.
To amplify the launch, wholesalers and convenience retailers are being offered POS kits. These include bollard covers, aisle fins and shelf strips, along with digital assets.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at CCEP GB, said: “This is such an exciting moment for the brand, for the category, and for us and our customers, and we’re confident the sweet cherry twist will be a massive hit with shoppers.
“With the ready-to-drink category now worth £554m in Great Britain, this launch is about more than just giving fans something fresh – it’s a brilliant opportunity to bring flavoured cola lovers into the category for the first time, with Coca-Cola & Coca-Cola Zero Cherry alone clocking up nearly £107m in sales to date. By drawing on insights from our soft drinks range, we’re helping our ready-to-drink line-up reach its full potential and continuing to drive growth in the category.
“We’re expecting huge demand both in-store and online and can’t wait to see this incredible new flavour fly off the shelves.”
