Pladis is launching a new limited-edition range for its £82m Jacob’s Mini Cheddars brand – Jacob’s ‘Cheesy Specials’.
Dialling up the brand’s ‘baked with real cheese’ USP, the two new “ultra-cheesy” variants – Jacob’s Mini Cheddars Smoked Cheddar and Jacob’s Mini Cheddars Cheddar & Roasted Tomato – will be hitting supermarket shelves from the end of the month.
The new duo is aimed at younger shoppers seeking “bold, trending flavours”. It follows a strong track record of flavour additions to the Jacob’s Mini Cheddars line-up, with the brand’s limited-edition launches having brought in an additional £13.1m in sales over the past three years.
“We know from both our own research and the impressive, continued growth for Jacob’s Mini Cheddars, that cheddar-based flavours are some of the most popular among savoury snacking shoppers,” said Asli Akman – Marketing Director, at pladis UK&I. “The good news is, cheese is kind of our thing. And when you couple this with the fact Jacob’s Mini Cheddars is a top 10 bagged snacks brand, it’s safe to say we’re confident that we’ve hit the mark with our new extra cheesy range.
“To top this off, we’ve also made these latest launches available in two distinct formats to drive penetration within a whole host of occasions. With a classic multipack of six and a single-serve convenience channel-exclusive PMP to help independent retailers boost volumes, shoppers can enjoy a moment of cheeky, cheesy pleasure whether they’re opting for a new full-on flavour lunchtime snack, or grabbing an individual pack to munch on the move.”
Both flavours will initially be available from Tesco in multipacks of 6 x 23g bags (RRP £1.75), while Smoked Cheddar will also be launching in a 90g £1.25 PMP for independent retailers. The range will be rolling out across multiple grocery, convenience, and wholesale from April.
