Jam Shed, the UK’s 11th biggest wine brand, has launched a new White Blend, available exclusively in Morrisons.
Jam Shed White Blend is described as being “fresh and fruity with flavours of exotic fruits, floral notes and a zesty palate”.
White blend has an RSV of over £149m in the UK, and an average selling price of £5.50. The highest-selling brands within this varietal are entry-level. Jam Shed is aiming to provide a trade-up option with the new launch priced at £8 RRP, helping to premiumise this segment.
Tom Smith, Marketing Director – Europe, Vinarchy, said: “Jam Shed White Blend has arrived just in time for summer. As a brand known for shaking up the wine aisle, we’re excited to offer a more premium option in the white blend category, bringing bold flavour and quality at an accessible price point for consumers this summer.”
