Following the launch of the Jam Shed Shiraz Mini Box in November last year, Accolade Wines has unveiled its latest addition to the range: Jam Shed Malbec.
Expanding the existing 1.5L Mini Box trio, the launch reinforces the brand’s commitment to offering consumers more choice with a compact and more sustainable format. Jam Shed Malbec has been designed for convenience, keeping the wine fresh for up to six weeks after opening while reducing packaging waste.
Lucy Ramsay, Head of Portfolio, Innovation and Sustainability – Europe at Accolade Wines, said: “The addition of Jam Shed Malbec to our Mini Box range is an exciting step forward for Accolade Wines as we continue to innovate and respond to what our consumers are looking for. Expanding the range with Malbec – a varietal that’s already a firm favourite – perfectly positions us to drive category growth, appealing to our loyal Shed Heads and attracting new customers seeking convenience without compromising on quality.
“We’ve got robust plans to expand our Mini Box range even further throughout 2025, with more exciting launches across our wider portfolio coming soon – boxed wine is only getting bigger!”
