Jam Shed has announced the launch of a new Sparkling Rosé, which it said was part of its “continuing its mission to defy category conventions” and aimed at “bringing its dynamically disruptive personality to the sparkling wine market”.
Jam Shed, one of the UK’s fastest growing ‘still wine’ brands, said the launch is set to boost sales and increase consumption occasions by offering something “truly sparkling, fresh, and exciting to the wider category”.
Available now from Asda stores (RRP £10), the Australian sparkling rosé aims to increase frequency with current brand advocates as well as encouraging new consumers into the category with the promise of something new.
Tom Smith, Marketing Director – Europe, Accolade Wines, said: “Jam Shed’s success is built on doing things differently in a sometimes far too traditional category. Our consumers are younger, more demanding and faced with lots of choice and we know we must deliver genuine engagement and excitement to keep them coming back for more. Jam Shed Sparkling Rosé is the right product to put some real fizz into retailers’ sales in 2023.”
Smith added: “Our Shed Heads love engaging with the brand on social media, and this means we have an intimate understanding of our consumers. We know they will love the addition of a sparkling product to the range, as well as the corked bottle, and we will continue to drive engagement with the whole Jam Shed portfolio through fun and humorous content across all our social platforms.”
