Australian wine brand Jam Shed has given its best-selling Shiraz variant a seasonal makeover.
The limited-edition ‘Jam Sled’ collection reimagines the 750ml bottle label with five festive designs, while the 1.5L mini box features a single Christmas design, each created to stand out on shelf. The new packaging will roll out nationwide from late October in retailers including Home Bargains, B&M, Asda, Morrisons, Sainsbury’s, One Stop, Tesco, Co-op, Spar, Booker, Costco, and Waitrose.
Peter English, Head of Brand Marketing – Europe at Vinarchy, said: “Christmas is a critical trading period for the wine category, and we wanted to give shoppers another reason to reach for Jam Shed. By introducing a new seasonal look to a fan-favourite, we’re giving shoppers something that’s both familiar and fun, whilst helping retailers unlock growth in a competitive festive market. That combination gives us every reason to believe that Jam Shed will be front of mind – and in baskets – at the most important time of the year.”
