Diet Coke announced that actor Jamie Dornan will take on the role as ambassador for the brand.
He is tasked with using Diet Coke as a platform to “inspire generations” by bringing to life the new Diet Coke ‘This Is My Taste’ campaign. The campaign shines a spotlight on fans and encourages them to take ownership of their unique tastes, personal interests and own their Diet Coke break moment, however they choose to take it.
The new partnership will begin with Dornan starring in a new TV advert in October, which reveals his own love of cold-water swimming with a “cheeky Diet Coke twist”. Joined by a wider cast of characters, from festival-goers to fancy dressers to experimental chefs, they are all united by their bold self-expression.
Dornan commented on his appointment: “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”
Louise Maugest, Senior Director of marketing at The Coca-Cola Company, added: “We are honoured to announce Jamie Dornan as Diet Coke’s latest ambassador, adding to the brand’s rich history of collaborating with some of the biggest names in film, fashion and culture. We’re excited to work with Jamie to bring the new campaign to life and truly inspire people to own and celebrate their own style and taste, all whilst enjoying an iconic Diet Coke break.”
