Jason’s Sourdough has expanded its Tesco offering with the introduction of toasties in 355 stores.
Following the success of its hot food-to-go toasties, launched earlier this year in foodservice & travel, Jason’s Sourdough has adapted the range for retail take-home.
Stocked in Tesco’s Snacking and Savouries category in the chilled aisle, the Ham Hock & West Country Mature Cheddar and Three Cheese Toasties have an RRP of £3.75.
They can be cooked in five minutes using a grill, oven, air fryer or panini press.
“At Jason’s Sourdough, our Ciabattin is often described by customers as ‘the best toast ever’, and this inspired us to create a toastie that delivers the same crispness and flavour”, said Jason Geary, Master Baker at Jason’s Sourdough.
“Pre-made toasties often miss that satisfying crunch, so we developed this range to put texture back into toasties while keeping flavour front of mind. Designed for busy consumers, whether eaten hot immediately or chilled and heated later, these toasties bring the crunch and taste our customers love in every bite.”
