Jason’s Sourdough is expanding beyond bread with the launch of its first ‘Proper Sourdough Crumpets’.
The milestone brings the brand’s signature sourdough expertise to one of Britain’s most popular bakery staples. Available to start with in 700 Tesco stores nationwide (RRP: £1.60 for 6), Jason’s Sourdough Crumpets arrive as demand for premium bakery products made with simple ingredients continues to grow. The brand’s products are free from preservatives, seed oils, emulsifiers, added yeast or artificial additives. The crumpets also have no sugar, bicarb or baking powder, and are made from just flour, water, salt and fermented wheat flour.
“Crumpets are a completely new segment for us, and this launch marks an exciting step in the growth of our brand,” said Jason Geary, Master Baker at Jason’s Sourdough.
“We’ve taken our traditional sourdough approach and applied it to a product that families and food lovers already know and enjoy. It’s a natural expansion of our range and shows the versatility of Sourdough – it’s about combining innovation with tradition, keeping the ingredients simple and maintaining exceptional quality.”
