Jason’s Sourdough has announced its expansion into the food-to-go category with the launch of a new range of toasties and hot rolls.
Building on its rapid success in the bread category, the brand stated that it had developed its new range as a natural progression, combining the renowned texture and flavour of its sourdough with innovative fillings and formats.
The new Jason’s Sourdough Toastie come in four variants (RRP £3.50 – £6.00): Ham Hock & Mature Cornish Cheddar, Nduja & Mature Cornish Cheddar, Kimchi & Mature Cornish Cheddar, and Three Cheese and Onion.
Meanwhile, Jason’s Every Day Hot Rolls come in three variants, all containing slow-cooked meats (RRP £3.50 – £6.00): Thick Cut Bacon with Posh Tomato Ketchup, Roast Chicken with Sage & Onion Stuffing, and Hog Roast with Sage & Onion Stuffing and Chunky Apple Sauce.
“Our sourdough’s unique texture and flavour make it the ideal bread for toasties, and this new range is a fantastic way to bring Jason’s signature quality range to the food-to-go category,” said Jason Geary, Master Baker at Jason’s Sourdough.
“Whether served hot-to-go or chilled and heated later at home, these products are crafted to meet the needs of today’s busy consumers while maintaining our high standards of taste and authenticity.”
In a partnership with Around Noon, a leading manufacturer and distributor in the food-to-go market, Jason’s Sourdough will launch and distribute its new range across foodservice, travel and retail sectors.
“We’re thrilled to be partnering with Around Noon, whose experience in food-to-go will ensure that our new range reaches consumers across a wide variety of settings, from high-street retailers to travel hubs,” Geary added. “Together, we’re bringing something truly special to the market, aligning with Jason’s Sourdough’s ethos of delivering superior products made with care.”
Guy Truman, Commercial Director of Around Noon, commented: “Since its launch, Jason’s premium sourdough has shown great traction in the bread category, and we’re excited to bring their unique flavour and texture, coupled with our high-quality fillings to the food-to-go market. Together, we’re able to offer a truly exceptional product that combines the best of both our expertise – delicious, high-quality toasties and hot rolls that cater to the evolving needs of today’s consumers. We look forward to seeing this range roll out across foodservice, retail, and travel.”
