JDE Peet’s has launched a new range of Costa Coffee capsules as part of a collaboration with the coffee shop chain.
The new tie-up sees JDE Peet’s extend the range of products compatible with L’OR Barista and Nespresso original coffee machines. It consists of four new SKUs, including Costa Smooth Medium Roast, Costa Dark Intense Roast, Costa Colombia Single Origin and Costa Smooth Decaf Roast.
JDE noted that as the coffee shop trend continues to grow, consumers are looking for ways to recreate their favourite coffee shop experience at home. The launch builds on the existing success of the Tassimo Costa Coffee range for the Tassimo brewer system.
Roberto De Felice, Marketing Director UK&I at Jacobs Douwe Egberts, said: “Following the success of our Tassimo Costa Coffee range, we are delighted to build on our work with Costa Coffee and further strengthen our range with the new Costa Coffee Capsules range. JDE Peet’s strives to create the ultimate coffee shop experience at home across all of its brands, and this launch certainly delivers on that. With four indulgent, refined flavours, we are excited to continue growing our portfolio.”
The launch will be supported by a wide range of activation plans in key retailers and online.
The Costa Coffee pod range is available in selected UK stockists, as well as Amazon, and DTC through the L’OR website at an RRP of £3.35.
