Jimmy’s Iced Coffee is expanding its SlimCan range with a 250ml price-marked pack format.
Rolling out across the convenience and impulse channel, the brand stated that it is looking to provide retailers with a value offering for their ready-to-drink Iced Coffee ranges. The new format will span Jimmy’s Original, Mocha, Caramel and Strong flavours, with a £1.39 price on pack.
“We know that shoppers are looking for value when it comes to choosing their next on-the-go drink, and with price-marked packs holding 34% share of sales across total impulse, the new Jimmy’s Iced Coffee PMP format is sure to help retailers deliver on this,” said Ben Parker, Britvic’s Retail Commercial Director in Great Britain.
“Consumer loyalty is key for independent retailers looking to maintain long-term success and offering value-driven products is essential in the current landscape.”
