Jimmy’s Iced Coffee is launching a new limited-edition Donut flavour. It started rolling out in the grocery channel this week in a 250ml SlimCan (RRP £1.70).
The brand noted that the ready-to-drink coffee category continues to grow, increasing from £343m to £367m RSV over the last year, highlighting the opportunity for retailers.
Jimmy’s Donut Iced Coffee is expected to appeal to younger shoppers, particularly Gen Z, with research showing that 74% of this generation are on the lookout for new and unusual coffee flavours.
Russell Goldman, Managing Director, Breakthrough Brands, Carlsberg Britvic, commented: “We can’t wait for Jimmy’s Donut Iced Coffee to hit shelves. Inspired by the classic coffee-and-donut pairing shoppers know and love, this new product development contains the perfect balance of sweetness, while retaining Jimmys’ signature refreshing taste, packaged in a striking ready-to-drink format that is sure to stand out on shelf.
“As shoppers continue to seek out new and distinctive flavours, the launch presents a key opportunity for retailers to tap into. As the fastest growing established UK coffee brand, our aim is to help them drive these sales in a growing category with our latest Donut innovation.”
The launch will be backed by a nationwide sampling campaign, including an activation at Bournemouth’s Paulton’s Park – located in the town where the Jimmy’s Iced Coffee story began – with branded Point Of Sale and sampling to maximise visibility.
