Jimmy’s Iced Coffee is hoping to shake up the category with a seasonal twist to its line-up: a new limited-edition Cinnamon Roll flavour.
The launch taps into the growing demand for innovative and seasonal flavours in the ready-to-drink coffee category. The brand pointed to research showing that 32% of consumers under 45 find the lack of interesting and new flavours within RTD coffee a key barrier to the category. Cinnamon is said to complement the upcoming cooler months with its warm, spicy notes, making it the ideal flavour for the next big launch in the category.
Russell Goldman, Managing Director of Breakthrough Brands at Britvic, said: “There has long been an association with cinnamon flavours marking the autumn season, so there was no better time to launch our latest flavour in our growing Jimmy’s range. Cinnamon Roll provides consumers with a comforting and delicious flavour as part of our new rotational flavour series.
“We plan to regularly introduce new limited-edition flavours to our line-up to help retailers keep shoppers engaged and eager to try the latest offerings from Jimmy’s Iced Coffee. We know there’s a big opportunity in the category and want to help retailers make the most of it with new, trend-led innovations.”
Rolling out across Morrisons and online from 18th September, HFSS-compliant Cinnamon Roll will be available in a 250ml can. The launch will be supported by a social media and marketing campaign, including sampling, advertisements, online giveaways, and TikTok influencer activity. Branded display units and Point Of Sale (POS) materials will support the launch in stores.
