Jisp, the Scan & Save loyalty and rewards platform, is set to launch a seasonal campaign aimed at driving additional sales for its brand and retailer partners, and offering savings on a range of products for shoppers.
The ‘Jispmas’ campaign first launched two years ago and has since proved a success for retailers, creating added opportunities for engagement and incremental sales.
Redemptions of the Jispmas promotions through the Scan & Save app jumped by 877% in 2023 versus its inaugural year (2022), with retail sales for the campaign also jumping 807% year-on-year.
Jisp noted that the campaign in 2023 performed 95% better than a standard promotional period in terms of retail sales value, demonstrating the impact the campaign has on driving sales for brands and retailers.
The Jispmas campaign provides two opportunities to promote a different special deal daily for a period of 12 days in both November and December, and this year features brands such as BrewDog, Asahi, KP Snacks, Pladis and Hovis.
“Jispmas has performed extremely well for us over the last two years, providing added theatre and increasing the opportunities for brands to get their products in front of customers with a tantalising discount to aid purchase,” said Jisp’s marketing and communications director, Alex Rimmer.
“The campaign has delivered improved results each year and has been proven to secure an uplift in sales across the promoted products for both brands and retailers, with retailers enjoying the added benefit of increased incremental sales in store.”
The deals are communicated through Jisp’s omni-channel retail media platform, comprising targeted emails, push notifications, in-app pushes, digital advertising, social media and more.
NAM Implications:
- The idea of harvesting appropriate deals for shoppers is strong.
- (given the tedium of individual ‘finding’ for others than the dedicated deal-hunter)
- And reported uptake stats appear to confirm its pulling power…
- …which might catch some suppliers/retailers by surprise…
- …if relying on lower pre-Jisp promo redemption levels.
- Worth a try…
