Gluten free producer Juvela is launching two new ranges under its retail brand, OAF.
Rolling out in stores this week, the additions include OAF Super Softie Sub Rolls (2 x pack – 240g RRP £2.75) and a flat bread offer called OAF Squares (2 x pack – RRP £2.60).
The Super Softie Sub Rolls are available in White and a Cheese and Herb variant, tapping into the trend for deli-style lunchtime sandwiches. The Squares have been developed to target the elevated snacking occasion, in both Garlicky and Tandoori-infused flavours.
The new innovations follow OAF’s launch in Tesco earlier this year as Juvela’s strategic retail-facing range. The brand was developed to meet “growing demand for taste, quality and personality-driven offers that resonate with a broader, young healthy foodie shopper”.
Matthew Cain, Head of Sales at Juvela and OAF, said: “We are delighted to expand the OAF range with these exciting new additions. As a brand, we’re on a mission to redefine lunchtime and all-day-snacking in the gluten free category, delivering on bold new flavours and uncompromising taste, in versatile, on-trend formats that bring fun, enjoyment and value back for these consumers.”
