Kallø, the rice cake brand owned by Ecotone, has added a third Mini Veggie Cakes SKU to its range.
The new Sea Salt & Cider Vinegar is already a flavour in its Jumbo format and is now launching in a single-serve bagged format.
Made from natural plant proteins, including lentil and pea, the snacks are HFSS-compliant, vegan, gluten-free and ideal for on-the-go consumption.
Kallo Sea Salt & Vinegar Mini Veggie Cakes will be initially available in Waitrose stores nationwide from 25 August, with an RRP of £0.99.
Kallø initially extended the Veggie Cakes range into bagged snacking format last year with two flavours: Beetroot & Balsamic and Caramelised Onion Chutney.
Adele Ward, Kallø Marketing Director at Ecotone UK, said: “Already, Veggie Cakes have transformed the category with vibrant flavour and an unforgettable crunch. Now, with Sea Salt & Cider Vinegar joining the Mini Veggie Cake range, more consumers can enjoy the much-loved tangy flavour while upping their plant-based proteins.
“The range is performing incredibly well with an increasing number of younger, more health-conscious consumers seeking healthier choices and packing their own lunches. We’re confident this new addition will continue to build incremental sales for the range.”
