Fast-growing stock brand Kallø is extending its portfolio with two new organic broths, developed to meet rising demand for clean-label, minimally processed cooking staples.
The new Organic Chicken Bone Broth and Organic Vegetable Broth are gluten-free and free from MSG, preservatives, and artificial colours or flavours – in line with the brand’s commitment to natural and sustainable food production.
Kallø Organic broths are rolling out in Waitrose (£3.00 RRP) in a resealable carton. The broths can be used as a base for soups, ramens and sauces, as well as a savoury drink.
Cynthia Allaglo, Kallø Brand Manager, said: “At Kallø, we’re committed to helping shoppers cook with confidence, ease and trust. We crafted our latest product to meet the need for convenience without compromise, which we know is on the rise with ready-made stocks are gaining penetration – particularly among younger shoppers and busy families.
“Within the stocks category, consumers are calling for simplification. Awareness of ultra-processed foods is higher than ever, and consumers are rightly scrutinising what goes into their bodies. At Kallø, we’re well placed to build on the rise with an ingredients list that is both organic and kept as short as possible.”
