Kallø has expanded its presence in the breakfast market with the launch of two new organic granolas.
Kallø Organic Three Nut Granola and Kallø Organic Superfruit Granola (£3.99 RRP) are rolling out in Waitrose this month with a listing in Tesco from November.
Aligned with Kallø’s wider range, the granolas contain no preservatives, artificial colours, or flavours, and are also high in fibre with 6.1g per serving.
Kallø Organic Three Nut Granola is made with a blend of hazelnuts, almonds, and cashews, while Kallø Organic Superfruit Granola features dried cranberries, blackcurrants and blueberries.
Caroline Mitchell, Kallø granolas brand controller at Ecotone UK, said: “Between our snacks and stocks products, Kallø has been able to offer naturally different options for most meal occasions, but we’ve been missing a really strong breakfast choice that represents everything Kallø stands for.
“Cereals represent a big untapped opportunity with 95% of UK households buying cereal. But there are few options that give consumers a more sustainable choice. This is where Kallø can offer a true point of difference. Our granolas protect biodiversity through organic ingredients to deliver natural goodness from field to spoon!”
