Ecotone-owned brand Kallø is making its debut in the dips category with organic Veggie Dips.
Featuring a tomato-based recipe combined with organic vegetables and pulses, each Veggie Dip is made with clean-label ingredients. The range includes three varieties: Chutney Tomato & Lentil, Tomato & Olives, and Spicy Tomato.
Looking to disrupt the category with an ambient format, Kallø Veggie Dips can be used both as a snack or a cooking ingredient.
Initially launching into Ocado and select health food shops across the UK, each flavour retails at £3.00 (RRP) per 135g jar.
The innovation follows further growth in Kallø’s range of snacks, such as Veggie Cakes and Veggie Thins.
Adele Ward, Kallø Marketing Director at Ecotone UK, said: “The snacking landscape is changing. 64% of global consumers are now moving away from traditional three meals a day in favour of more flexible and frequent eating occasions. Social snacking and sharing the joy of preparing and consuming food with family and friends, has become a greater priority. Our new dips are well-positioned to tap into this trend. What started as an idea for a perfect pairing with our Kallø Veggie Thins, has morphed into a versatile product that works just as well as a cooking ingredient as it does on a charcuterie board.
“We’re encouraging consumers to experiment with their dips and take pleasure in the preparation process. Whereas previously savoury snacking involved a lot of cold meats, nowadays plants can be the hero of the plate. For Kallø, our focus is to innovate with diverse plant ingredients that drive intrigue and excitement.”
