Ecotone-owned natural food brand Kallø is set to launch a new range of organic stock pots in Chicken and Vegetable flavours into Waitrose (RRP £2.50).
The brand stated that it is looking to fill a gap in the category for a stock pot that appeals to an eco-conscious yet culinary creative audience. In a habitual, ageing category, Kallø claims it is bringing in younger, more affluent consumers through its modern style.
The brand aims to encourage more people to cook meals using organic, natural ingredients at a time when ultra-processed food is dominating UK diets.
Adele Ward, Kallø Marketing Director at Ecotone UK, commented: “As the only fully organic stocks brand, we make sure we use clean ingredients – no artificial flavours, colours or preservatives and no MSG. We focus on premium flavour from the finest natural ingredients in formats that fit with younger consumers’ evolving needs – providing the base for them to build on with their own culinary creativity.
“Organic supports more sustainable agricultural methods, no harmful pesticides and better animal welfare. Through our organic stock pots, consumers experience a delicious, pure taste that comes through using only natural ingredients. Organic is by far the most sustainable and healthier choice in the stocks category, which is typically very limited.”
