Kellogg’s has added a new S’mores Choco and Marshmallow flavour to its Pop Tarts range.
The new offering from Pop Tarts is rolling in Asda, Morrisons and Sainsbury’s as well as select discounters, with an RRP of £3.29.
The brand stated that Pop Tarts S’mores has been inspired by the American campfire treat and follows on from the success of its Pop Tarts Hot Fudge Sundae variant, which has added 76% incremental sales to the range since its launch in 2022.
The S’mores flavour, which is currently the third most popular in the Pop Tarts range in the USA, combines the classic Pop Tarts pocket with a chocolate and marshmallow centre.
Sam Harper, Kellogg’s UKI snacks activation brand lead, said: “After seeing the continued success of Hot Fudge Sundae Pop Tarts, we’re delighted to be adding a new flavour to the range. We can’t wait to hear what Pop Tarts fans make of the new variant.”
