Kellogg’s is expanding its Coco Pops range for the second time this year with the introduction of new Coco Pops Loops and Coco Pops Mega Pops.
The two latest additions have the same chocolatey taste as Original Coco Pops, but both offer new crunchy shapes and textures.
The non-HFSS products come as part of Kellogg’s efforts to lower sugar within its kids’ cereals portfolio. Since 2017, Kellogg’s has reduced the sugar in Original Coco Pops by 50%.
Coco Pops Loops are rolling out in Morrisons, with Asda and Sainsbury’s to follow, at an RRP of £2 for a 285g pack. Coco Pops Mega Pops are also available in Morrisons, with Tesco and Sainsbury’s to follow, at an RRP of £3.29 for a 365g pack.
Seanain Mcguigan, Activation Brand Manager at Kellogg’s UK&I, said: “Coco Pops is our number one selling kids’ cereal brand, so it’s great to continue our innovation of the range. We’ve worked hard to make sure both Coco Pops Loops and Coco Pops Mega Pops add something exciting to people’s mornings, whilst keeping the rich chocolate flavour that the brand is known for.”
The launches follows the introduction of Coco Pops Chocos at the beginning of this year.
