Kellogg’s is expanding its Rice Krispies Multigrain shapes range with the launch of a new Honey flavour.
The non-HFSS children’s cereal will be joining Rice Krispies Multigrain Shapes Strawberry & Apple and Original.
The new addition to the range forms part of the company’s drive to help families make better choices in the morning. Rice Krispies Multigrain Shapes Honey is non-HFSS, contains 30% less sugar than similar products, and is high in fibre.
The new cereal is available in Sainsbury’s and Co-op stores with an RRP of £2.99. It will be rolling out into all other supermarkets over the coming months.
Lejla Damon, Kellogg’s shopper marketing manager, said: “Rice Krispies is an iconic brand and we wanted to update our range of Rice Krispies Multigrain Shapes to offer families a broader range of non-HFSS children’s cereals.”
