Kellogg’s is launching a new cereal in the UK named after the popular kids’ animated TV series Bluey.
Bluey Multigrain Cereal is non-HFSS and contains no artificial colours or flavourings. It is high in fibre and a source of vitamins B1, B2, niacin, B6, B12, D, iron and folic acid.
The product will launch exclusively in Tesco and One Stop from May, before rolling out to other major retailers from July onwards (RRP £3.50 – 350g pack).
The pack features games and online Bluey resources for fans of the programme, which is shown on CBeebies.
Lejla Damon, senior brand activation manager at Kellogg’s, said: “We are bringing the fun and adventure to breakfast with the first-ever Bluey cereal in the UK. Working with BBC Studios supports a new growth era for our iconic cereal brands and the category by delivering a world-class partnership to excite our customers and consumers. Who better, than the smash-hit Bluey, to reinforce Kellogg’s position as the ‘OG’ of breakfast.”
