Kellogg’s has launched a new variant of its Rice Krispies Square range, which combines Rice Krispies and Corn Flakes.
The Rice Krispies and Corn Flakes Squares are rolling out in stores this week, with the new offering combining chewy marshmallow Rice Krispies Squares with the crunch of Corn Flakes.
Sam Harper, snacks activation brand lead, said: “Corn Flakes have always been a much loved and celebrated part of Kellogg’s history. To be able to combine such a classic cereal product with the UK’s leading treat segment snack brand is extremely exciting. We can’t wait to see what Squares’ fans make of this new and iconic offering!”
Initially available in Morrisons and selected discounters, Kellogg’s Rice Krispies and Corn Flakes Squares will have an RRP of £2.25 (four pack) or £3 (eight pack). The product will be launched in other retailers, such as Tesco and Asda, throughout 2024.
NAM Implications:
- A new variant, and facing…
- …and if the consumers like it, even better.
- More importantly, a pointer for possible combinations of iconic brands.
- Watch this space…
