Kenco has expanded its Millicano range with the launch of a new flavour, Cadbury Caramel Latte.
The Kenco Millicano range has already generated £4.6m in value sales since its launch in May last year, making up over 10% of Kenco Specialty’s total sales. The brand noted that the new flavour presents a prime opportunity for retailers to capitalise on a new addition to a strong-performing product.
The in-home frothy coffee category continues to grow year on year (+8% vs YA) as shoppers look to recreate a coffee shop experience at home. Kenco’s specialty range, which accounts for 27.4% of the frothy coffee category, caters to this and has seen value growth of 15.6% in the last year, driven mainly by the launch of the Kenco Millicano Tins.
Created with the leading chocolate brand in the UK, Kenco Millicano Cadbury Caramel Latte aims to appeal to younger consumers who are more adventurous and like to try new products and flavours in coffee shops.
Maria Kabalyk, head of category & shopper, Jacobs Douwe Egberts Peet’s UK&IE, said: “This launch builds on our strategy to deliver excitement and category firsts to in-home frothy coffees. Our new Cadbury Caramel Latte continues our successful partnership with Cadbury, to deliver a highly sought-after flavour in a customisable format, making it perfect for a moment of indulgence at any time of day.”
The Kenco Millicano Cadbury Caramel Latte (250g) is rolling out in selected Morrisons stores, with a listing in Asda from 6th September (RRP £5.75).
