Kenco is set to launch its Gold Indulgence instant coffee in the convenience sector with a new 95g jar format.
Available to convenience retailers from next month with an RRP of £4.89, Kenco Gold Indulgence provides a premium experience for the instant category.
The brand stated that the launch of the new format in convenience presents an opportunity for retailers to drive incremental growth in the coffee category.
Edward Watts, UK&I Sales Director at Jacobs Douwe Egberts, said: “We are committed to supporting retailers with the best possible products to include in their core range to drive sales and growth, and this launch offers an excellent opportunity for retailers to do so. Instant coffee remains a household staple for consumers, and we’re delighted to be able to introduce the new 95g jar into the convenience sector.”
