Coffee brand Kenco is launching two new additions to its Iced/Hot range: the Kenco Iced/Hot Whipped Americano Frappe and the Kenco Iced/Hot Creamy Latte. The new lines aim to appeal to younger consumers seeking coffee shop-style experiences at home.
Tapping into the popularity of both Americano and Frappe drinks, Kenco is the first to market with an Americano Frappe in a sachet format. The product caters to the growing demand for iced coffee, particularly among under-35s, with 84.5% consuming at least one cold beverage in UK coffee shops in the last 12 months.
Meanwhile, Kenco Iced/Hot Creamy Latte aims to build on the success of the existing Kenco Iced/Hot and Latte ranges. With Latte being the top choice for 72% of coffee shop consumers, the product offers a dual-function format, allowing consumers to consume a latte either hot or iced, from a single box.
Maria Kabalyk, head of category & shopper, Jacobs Douwe Egberts Peet’s UK & IE, said: “Convenience is king in today’s market, and our new Kenco Iced/Hot range directly addresses that demand. By offering delicious coffee shop flavours in a convenient format, we’re empowering retailers to capitalise on the growing consumer desire for a wider range of high-quality, convenient iced coffee choices.”
The launch will be supported with marketing activations, including in-store sampling and shopper initiatives.
Kenco Iced/Hot Whipped Americano Frappe (8 sachets, each 11.5g) and Kenco Iced/Hot Creamy Latte (8 sachets, each 18.3g) have launched exclusively in Tesco, priced at £1.99. They will be available in Sainsbury’s and Morrisons from August onwards and in Asda from November onwards.
