Kenco, the coffee brand owned by JDE Peet’s, is set to launch a new Iced/Hot Dubai Chocolate Style Latte on 19th June to tap into the growing popularity of flavoured coffee among younger consumers.
The offering comes in response to the viral ‘Dubai chocolate’ trend, which has been fueled by social media posts.
The new latte, priced at £1.99, offers a blend of pistachio and chocolate flavours, topped with a frothy finish that is said to appeal to the next generation of coffee drinkers. As the demand for convenient at-home coffee options rises, Kenco’s product aims to meet the needs of consumers aged 16-24, who are increasingly seeking both quality and convenience in their beverage choices.
The UK grocery coffee category, valued at over £1.6bn, is experiencing notable growth, particularly in the frothy coffee segment, which has seen a 9.4% increase. With lattes being the preferred choice for 72% of coffee shop consumers, Kenco’s new offering is poised to attract attention in a market that increasingly favours innovative and flavourful products. The in-home frothy coffee segment alone has grown by 10%, with Kenco reporting a 17% increase in its speciality range.
Maria Kabalyk, head of category and shopper at JDE Peet’s, UK & IE, said: “Our new Kenco Iced/Hot range directly addresses growing demand driven by viral trends, appealing to the younger generation’s desire for on-the-go refreshment.”
The Dubai Chocolate Style Latte follows Kenco’s recent introductions of the Iced/Hot Whipped Americano Frappe and the Iced/Hot Creamy Latte. The latest product will initially be available exclusively from Asda, with broader distribution planned for major supermarkets starting in August.
