Kepak Foods Division is launching a new brand called ‘Grab a Bite’ for the out-of-home sector.
The range will enable operators to offer hot food 24/7 with minimal complexity and labour requirements. The range, which is fully assembled, will be supplied frozen, which will enable operators to manage their stock levels and reduce wastage through a Thaw, Heat and Serve Process.
With research showing that burgers are the second most popular dish in the food-to-go market, the range is launching with several Burger variants – The Barbecue Chicken Burger, The Classic Cheeseburger, and The Morning Sausage and Cheese Muffin. A wider range of products will follow later this year.
The products can be cooked in pack using a combi oven, high-speed oven, or microwave.
Brian Farrell, Kepak Foods Division CEO, commented: “We are excited to announce the launch of ‘Grab a Bite’ into the Out of Home market. Consumers are increasingly demanding no-compromise food offerings at a time and place that suits them, whilst operators are under increasing pressure from the cost of doing business, particularly the availability and cost of labour. We saw a gap in the market to make great tasting hot food that can be prepared easily by operators.
“Grab a Bite sets a new standard of quality in the market and has been thoroughly researched. Its development has leveraged Kepak’s food-to-go operational expertise, its market-leading expertise in the production and assembly of Burgers and Hot Sandwiches and a significant R&D effort”.
