Kerrygold, the butter brand owned by Ornua Foods, is expanding its range with the launch of a new line-up of sweet, spreadable butters.
The Kerrygold Sweet Spreadable Butter range has been created to help consumers “elevate breakfast time with new and exciting flavours”. It features three sweet blends – Maple Syrup, Maple Syrup & Cinnamon, and Salted Caramel – that can be spread on pancakes, croissants, waffles, bagels, or toast. They can also be used for cooking and baking across sweet and savoury recipes.
Available in 150g tubs with an RRP of £2.95, Kerrygold Sweet Spreadables will start appearing in Tesco stores across the UK from March, with more major listings expected later in the year. The launch will be supported by print and online media advertising, digital and social media activity, shopper activation, and in-store point of sale.
Nicola Blackmore-Squires, Ornua Foods UK Marketing Director, commented: “We are incredibly excited to launch the first sweet, spreadable, butter range in the UK market, which is not only a category first in the market but also a first for the Kerrygold brand globally. Kerrygold Sweet Spreadables provide consumers with an exciting, tasty and convenient way of bringing breakfast to life, whether that be by using them to create café culture experiences at home or transforming their old favourites.
“Our mission is to transform the butter category from being functionally driven to one that inspires and elevates simple pleasures. With the arrival of Kerrygold Sweet Spreadables, we are tapping into the key trends within the butter category to appeal to the growing number of pleasure-seeking consumers that are looking for new food and taste experiences. All the while delivering the attributes of quality, provenance and great taste that Kerrygold is known for.”
