KETTLE is launching a half-million-pound marketing campaign in the run-up to Christmas.
The campaign, a celebration of food’s “joyful role” during the festive period, comprises of several activations, including adverts in key media titles, a social media campaign and a consumer competition.
KETTLE expects to reach over 11m adults in publications such as The Weekend (Daily Mail), Telegraph Magazine, The Times Magazine, Sunday Times Magazine, Weekend (Guardian Saturday Mag), Observer Magazine, Olive and BBC Good Food. Championing its Lightly Salted seasoning, the adverts put a “hand-crafted festive spin on seasonal snacking”.
KETTLE will also run a paid social media campaign targeting 9.8m foodies based on results from Meta’s TGI insight to reach a UK audience who enjoy crisps, entertaining and socialising,
Meanwhile, an advent-style competition will boost the campaign across KETTLE’s Instagram channel. The giveaway will showcase 24 prizes over 24 days.
Russell Tanner, Marketing Director at KETTLE, said: “This Christmas campaign will reach our core shoppers through multiple touchpoints during the festive season when food is such an important part of the celebrations. It marks our commitment to support retailers with an increased marketing strategy throughout 2024 and beyond.”
