KETTLE Chips has revealed the addition of two new seasonings to its expanding range – Sriracha Mayo, and Dill Pickle & Jalapeño.
The street food-inspired Sriracha Mayo seasoning combines the on-trend foodie desire for the fiery heat of Sriracha chilli sauce with the rich creaminess of mayonnaise, whilst Dill Pickle & Jalapeño plays on the growing demand for adventurous and spicy taste sensations, with a tangier and zesty flavour profile inspired by KETTLE’s US roots.
Both SKUs will launch as Sharing Bags into Waitrose from mid-April, with further grocery and impulse listings from May onwards.
To drive awareness of the new additions, KETTLE Chips is supporting the launch with a fully interactive consumer-facing activation. Taking place in Shoreditch this April, the experiential KETTLE Chips Escape Room will offer a unique and completely free chance for consumers to immerse themselves in a sensory voyage of discovery to explore the new KETTLE Chips’ seasonings.
The brand will also be supporting the launch by investing in ATL and shopper support, to drive awareness and trial of the new seasonings.
Russell Tanner, Marketing Director for KETTLE Chips said, “With consumers looking to explore new and interesting flavours within the crisp category, we couldn’t be more delighted to share the two new seasonings Chef Phil has developed. By offering something a little unexpected from KETTLE, and with the fantastic support of our wider experiential activity, it’s a very exciting time for the brand.”
