Kingfisher Drinks has added a new flavour to its Peacock cider brand. The Passion Fruit & Guava variant will be available to grocery and convenience retailers with an RRP of £2.70 for a 500ml bottle.
The brand noted that it expects the flavour combination to appeal to younger drinkers seeking flavour-led ciders.
Peacock first launched in the UK back in 2016, initially as a complement to pan-Asian cuisine, but it is now regularly found in a growing number of stores. It underwent a rebrand last year with the aim of further broadening the appeal to a wider and younger audience, which has helped drive sales up 15% YOY.
Andy Sunnucks, Senior Brand Manager at Kingfisher Drinks, commented: “Peacock is an Asian-inspired cider that prides itself on its exotic outlook, both in terms of flavours and attitude. We’re confident this new flavour will prove popular with younger cider drinkers looking for something different in their packaged cider and will perfectly complement the crisp apple and mango & lime variants in the Peacock portfolio.”
