Kingsland Drinks has expanded its Spanish wine brand Campaneo with the addition of a new Sauvignon Blanc variety and a Bag in Box (BiB) format.
The full range will be rolling out in Morrisons from 10 July. The Sauvignon Blanc (75cl) and BiB formats (2.25L) for the Tempranillo and Sauvignon Blanc – will be new offerings to UK consumers from the brand, with the Garnacha (75cl) and Tempranillo (75cl) currently available in Tesco.
Jade Fowles, Senior Brand Manager at Kingsland Drinks Group, said: “Campaneo wines have the look, feel and taste of a premium wine brand, but at an affordable price point. We are investing in the brand to tap into the ever-growing wave of consumers seeking quality products on a budget.
“Growing the range, with the launch of the Sauvignon Blanc and Bag in Box formats, also demonstrates increasing consumer thirst for exploring both Spanish wines and more eco-friendly, yet good value packaging options.
“With the backdrop of the cost-of-living crisis, today’s consumers are shopping more cautiously, with value wines becoming more important to the category. Campaneo’s brand proposition – centred around its outstanding reviews, affordable price points, and exceptional quality liquid – helps cement its place on wine aisles as an option savvy sippers will love and is helping recruit more shoppers into the brand.”
The new listings will be supported by consumer PR, marketing and influencer campaigns, an ongoing partnership with chef and brand ambassador Miguel Barclay, social media, on-pack endorsements and an all-year-round two for £10 deal at Morrisons.
