Kingsley Beverages UK has launched its value-orientated ‘Kingsley’ soft drinks in B&M’s Heron Foods chain.
The Peterborough-based drinks business has secured listings for its Cola, Cherryade, Orangeade, and Lemonade in 2-litre bottles (RRP 80p) and multi-packs of six 330ml cans (RRP £2.00).
Kingsley Beverages is driving distribution in the UK, with occasions acting as a key emphasis for expanding brand awareness in stores.
Chris Bradshaw, UK Managing Director from Kingsley Beverages UK, said: “In 2025 and going into 2026 shopping occasions will be an important part of our road map to success in the UK market. Key events that earmark getting people together, such as the August Bank Holiday, Halloween and Christmas, will support our growth as we go into Q4.
“We believe Kingsley soft drinks – particularly in the 330ml can format – will ultimately compete with similar, more expensive, products in the category on taste. Our price point allows shoppers to experience great flavour at an accessible price, whether simply refreshing themselves or celebrating that special occasion.”
