Unilever’s stock brand Knorr is rolling out a new recyclable paper wrapper in the UK following a successful pilot with its Chicken variant in Tesco.
The new packaging will appear across its wider core stock cube range in all retailers this month.
The move from a multi-layer aluminium wrapper to a paper wrapper ensures that Knorr stock cube boxes and wrappers can now both be recycled. The move is part of Unilever’s wider commitment to design packaging for recycling with new innovations. The new paper wrappers are expected to save an estimated eight tonnes of plastic annually.
A recyclable icon has been added to front-of-pack, while the side-of-pack includes OPRL (On-pack Recycling Labels) to provide shoppers with clear recycling instructions.
Georgina Bradford, Marketing Director, Nutrition at Unilever UK&I, said: “The significant move to paper wrappers means that our Knorr stock cube boxes and wrappers are now recyclable, meaning more packaging can be recycled at home every day.
“As category leaders, we are committed to maintaining Knorr’s position as the stock cube of choice through big innovation with big flavours and new formats and now through making our wrappers fully recyclable. This is not only important to us but also to our retailers and our shoppers. With this packaging innovation we are giving our consumers more reasons to choose Knorr when looking to bring big and bold flavours to their dishes.”
