Knorr is relaunching its Aromat all-purpose seasoning range and introducing two new flavours – Garlic Aromat and Chili Aromat – aiming to boost penetration by appealing to younger shoppers and unlocking new growth opportunities for the brand.
Aromat is also getting a new look with a modernised pack design, supported by in-store activations, a social and digital media campaign, and sampling activity.
Ideal as a salt substitute and available in a sprinkler format, Knorr’s Aromat is already growing ahead of the seasoning category and is the third-placed seasoning SKU in the market. The relaunch campaign aims to educate time-poor, younger consumers on the convenience of Aromat in lifting the flavour profile of their favourite dishes.
The new Knorr Aromat Garlic and Chili variants (90g – RRP £1.90) have launched in Waitrose and Asda and will roll out across other grocery retailers from June.
